The promotion section has changed considerably over the last few years. More and more authors are expected to do their own promotion and to submit a promotion plan with the book proposal. 

Here is what you will need to include in most promotion plans

·        (1) the magazines you will send reviews to, along with the name of the reviewer.

·        (2) Promotion through Amazon.com

·        (3) Promote at AOL through their book report.

·        (4) On Line promotion

·        (5) Appearances

·        (6) Sell from a trade booth

·        (7) Sell at Incentive shows

·        (8) Sell to corporations as promotion gifts

You will have to use Bacon's publicity guides to do a good job at this. You will need the names of book reviewers at various magazines. Check them out at www. Bacons.com Bacon's has a series of promotion directories.

Do the best you can at this. It is going to take some time however, 

Here is an example. You can simply copy most of this.

What Thomas George Will Do to Promote

Fighting the Culture Wars

Thomas George's  promotional efforts will be to take advantage of the many talk show hosts today talking about the culture void that now exists in America. The author's plan includes applying 50% of his publishing advance toward his personal promotional plans to:

Mail the manuscript to places that might be overlooked by the publisher's own review list.

List:

• Playboy: 3.5 mil circ. Barbara Nellis, book reviews
• GQ: 708,000 circ. Lee Smith book reviews
• Esquire: 675,000 circ. Adrienne Miller book reviews
• Details: 526.000
• People Magazine
• FHM: circ225,000 Ed Needham
• Fridge: cir 175,000. Craig Wetherby, book reviews
• Transworld Stance: 90,000 circ Kevin Intaraura, book reviews
• Link: 1,000,000, Torey Marcus, book reviews
• Mean: 50,000circ. Kashy, book reviews
• Seekbooks.com
• USA Weekend, 4.3 mil circ.  looking for things to say to Gen X
• Bloomsbury Review
• The Mining Co.
• Jeffrey Blyth, newspaper columnist
• San Francisco, Chronicle, Andrew Roe
• The Portland Oregonian, John Foyston

 Promote through Amazon.com

• Take Advantage of the look inside program

• Link it in other similar books by mentioning it in the reviews. 

• Promote by editor's newsletters

 Make Appearances

Schedule local bookstore appearances with a presentation at each bookstore. Get publicity out on each appearance. 

• Conduct an author publicity tour via satellite executed by Planned Television Arts.
• Announce book in Radio-TV Interview Report
• List  in Talker, monthly newspaper for news/talk radio industry
• List in R&R (Radio & Records) a weekly newspaper for the radio and record industry.
• Promote & sell on personal web site.

Bulk Sales

• Premium Incentive Show
• Motivation Show