You need a one page marketing section.  Think this through, define your market as carefully as possible and try to tie the book to the reader by stressing what it will do for him or her.  The editorial board loves demographics so break out the market statistically as much as possible.  Usally, I take up the marketing segments one by one such as professional women, newlyweds, single women and so forth.

     This section is the most important part of the proposal.  This gets driven home to me over and over.  One of my clients kept running into sales managers who reject the book even though the majority of the committee wanted to make an offer.  You must do the best job you can in this section because the bottom line is... will this book sell? 

Example (1) Creating Harmony in Your Home Environment

Many of us are fascinated with decorating. Judging by the huge circulation of the home and garden magazines such as Better Homes and Gardens, and House Beautiful, over forty million people have an interest in beautifying their homes and personalizing their environment.  The problem is that while it looks easy in the magazines, many of us never seem to get the same results...It doesn't come out the way we thought it would, and it certainly doesn't reflect us.  But unfortunately, no book today comes with foolproof instructions.  

Creating Harmony, however, solves this problem and more, making it easy for anyone to do just that.  Here are the book’s target markets.

Movers: According to PHH Home Equity, over 100,000 Americans move each

 year.  This is a group whose average age is 38.5 years, 82 % are married, and 82 % have children.  The entire group has an average income of $61,000 a year.  During the first year, well over half redecorate, either doing it themselves or hiring a decorator.  This book will greatly help this group by allowing them to personalize their new environment with a minimum of difficulty.

Women:  Most women today look for fulfillment. There however, no longer exists

a single sequential women's life path which proceeds from school to just-a-job to marriage to happily ever after at home.  A recent Self-magazine divided women into Traditionals (those women who work but whose main focus is the home)...Transitionals (women who are torn between work and home)...the Achievers (women whose main interest is in their career).  Each group, of course, is interested in "Creating Harmony in their Own Personal Space."  Each however has a completely diverse idea of what that "harmony" is.  This book, unlike any other on the market will give each of these groups the ability to create just the decorating effect they desire.  It will appeal to all, but offer each something completely different.        

New Agers: By the inclusion of the philosophical approach of Rudolph Schaefer, and its emphasis on tapping both the right and left sides of the brain, Creating Harmony will target many "New Agers."

Other Markets: A recent Roper report points out home recreation as one of the major growing trends of the 2000s.  This book provides a blueprint for building a recreational environment that every family member will enjoy. 

Creating Harmony will also will give men, a useful guide for creating an interior environment that makes a personal statement.  Men often have difficulty with this and frequently wind up with a motif that looks much like the apartment in the TV show, “The Odd Couple." Creating Harmony" will change all this, and allow anyone to do a complete professional job he or she will well be proud of. 

In short, this book will have a tremendous appeal to anyone even remotely interested in interior decorating.

Example 2: The Great American Vegetable Patch

Many Professionals garden to relax. They are not particularly interested in growing food, but in making the garden a special place. Often these gardeners grow vegetables in raised beds, and use special trellises to grow vegetables up in the air.

The interest in gardening among Baby Boomers is growing every year. However, they are usually more interested in showing off what they can do than in raising vegetables for food.   Their vegetable gardens often rival their flower gardens. These are also the people who are spearheading the heirloom variety boom (sort of an upscale biodiversity movement). They buy the latest garden gadgets, try the newest hybrids and are always looking for something different.

Retirees make up an additional market, with gardening providing food and a hobby interest. Often they are experienced gardeners who have been at it for a number of years. However they are always looking for tips which enable them to do the job better and easier.

Kitchen Gardeners These are the gardeners that garden to eat well. They are always looking for vegetables that provide an ethnic experience, Italian, Mexican, French or varieties that can give them a taste texture and color experience. The Great American Vegetable Patch explores and lists the latest gourmet varieties with all possible seed sources. 

Young families just starting their gardening lives are also a market. These are mostly beginners who are looking for how-to do it information. Gardening for them is often a family affair, with the children having their own small plot.

Apartment and Condo dwellers provide an additional market for The Great American Vegetable Patch. Vegetables grow well in containers on a balcony or patio. Apartment and condo kitchen gardeners can also grow winter root and leafy vegetables on a windowsill in 4-inch pots.

Garden Enthusiasts are the people who are always looking for a vegetable  variety they read about in a magazine, but can't seem to find anywhere. The Great American Vegetable Patch solves this problem by providing sources for almost every variety grown.

The Great American Vegetable Patch is the only garden guide that lists thousands of vegetable varieties from 'Green Globe' artichoke, to 'Kily Edible Seeded' watermelon, including novelty and specialty varieties. The book provides a bonanza for gardener's who are looking for exotic, gourmet or unusual varieties.

The Great American Vegetable Patch needs to be marketed through garden centers and retail garden supply outlets as well as bookstores. Announcements in garden magazines and on online garden magazines need to stress the book's importance as a seed source finder in order to reach as many people as possible who need this information. This is an important book, but it only has value if those people, who need it and know about it.

Since many seed catalogs feature and sell books, this outlet needs to be explored and the book placed in as many catalogs as possible. There is a demand for a vegetable garden seed source. The problem is to get the word out that such a catalog seed source exists.